Internet dating is just a huge market. In 2012 it absolutely was well well worth around $2 billion and shows no sign of reducing.
You will find a bucketload of online dating sites apps, from brand new players to home names like PlentyOfFish, Match.com and OkCupid. This business have actually tens of millions of users each…and that’s only the start.
Did you know the month-to-month churn (cancellation) price when you look at the realm of internet dating is as high as 12-20%?
With those kind of figures working against them, the absolute most effective online online dating sites focus on a single key metric:
Without client activation, brand brand new users truly won’t become spending customers and without regularly engagement there’s no chance they’ll remain one.
The savviest apps have actually identified that e-mail gets the charged capacity to drive consumer activation while increasing consumer retention.